Cannabis Industry Growth
A Grand View Research report has projected that the legal cannabis market will reach $73.6 billion by 2027. It is an 18.1 percent compound annual growth rate from 2020 to 2027. As more and more states and countries go on to legalize cannabis, the industry shall surely continue with its very fast growth, providing even more jobs.
Some of the critical growth statistics of the cannabis industry: The global legal marijuana market size was valued at USD 17.7 billion in 2019 and is expected to grow at a CAGR of 18.1% from 2020 to 2027. Based on a study conducted by Grand View Research, the U.S legal cannabis market will reach $23.4 billion in sales by 2022.
- 2021 Legalized medical marijuana in 36 U.S. states and the District of Columbia and adult recreational use in 15 states and D.C. by NORML
- According to New Frontier Data, the cannabis industry is projected to nearly double the number of new jobs in the U.S. through 2020—up to almost 300,000.
Cannabis Cultivation and Processing Careers
One of the most basic areas in the cannabis industry is cultivation and processing. This involves the growing of cannabis plants, harvesting buds, and processing them to get various products. Some key careers in this area include:
- Grower/Cultivator: Plants, tends to, and harvests cannabis crops. Needs knowledge of horticulture and the needs of cannabis plants, in particular.
Trimmer: Trims and manicures harvested cannabis buds in preparation for sale. Requires attention to detail and manual dexterity.
Extraction Technician: Runs specialized equipment to extract cannabinoids, such as THC and CBD, from cannabis plants and create concentrated products like oils and waxes. Requires some knowledge of chemistry and lab procedures.
Edibles Chef: Prepares cannabis food products, such as baked goods, chocolates, beverages, etc. Requires culinary skills; dosage knowledge for cannabis is an added advantage.
Cannabis Retail and Distribution Careers
With the increasing availability of cannabis, professionally working in retail and distribution is another burgeoning area of interest. Some of the important careers in this area are:
Budtender: A budtender is someone who works at a cannabis dispensary, conducts customer service, and gives recommendations on products. This job requires interpersonal communication skills with extensive knowledge about strains and cannabis products.
- Dispensary Manager: A manager in charge of the daily running of the cannabis dispensary: inventory management, staff supervision, and making sure that operations are done in compliance with the regulations. It calls for business managerial skills with knowledge about the cannabis sector.
- Delivery Driver: Delivering cannabis products to the customer’s houses or their places of business. This requires a clean driving record and the ability to pass background checks.
- Compliance Officer: Ensuring that a cannabis business stays within the bounds of the law and relevant regulations. Requires knowledge of the relevant legal requirements and attention to detail.
Cannabis Marketing and Branding Careers
Effective marketing and branding are essential because this industry is highly competitive in the cannabis sector. Key careers in this sector include:
- Marketing Manager: Develops and executes marketing campaigns and strategies necessary to promote a cannabis brand or product. Requires creativity, strategic thinking, and knowledge of marketing channels.
- Social Media Manager: Manages a cannabis brand’s outlook in social media through engaging content and keeping the followers at bay. This requires good writing skills, with experience working on social media platforms.
- Graphic Designer: At a cannabis brand, this includes visual assets such as logos, packaging, and advertisements. Requires design software proficiency and an understanding of branding principles.
Public Relations Specialist: Oversees the reputation of a cannabis brand and its media presence by writing press releases, pitching stories, and handling crisis communications. It requires the candidate to possess excellent communication skills and media savviness.
Other Cannabis Career Opportunities
Other than those mentioned above, there are several other ways one can build his/her career in this sector. Some further options include:
- Cannabis Lawyer: Provides legal planning and representation for cannabis businesses through the intricate and evolving landscape of regulation. Requires a law degree with knowledge of specific cannabis laws.
- Cannabis Accountant: Responsible for managing financial reporting, tax compliance, and other accounting needs for cannabis businesses. This requires an accounting background and knowledge of the cannabis industry regulations.
- Cannabis Security: Responsible for providing security to cultivation facilities, dispensaries, and transportation operations dealing with cannabis. Requires physical fitness and completion of security training.
- Cannabis Educator: Teaches courses or workshops on the various elements of cannabis, from growing to cooking, and even on the history and culture of the plant. This requires teaching skills and very in-depth knowledge about the subject matter.
Skills and Qualities to Succeed in the Cannabis Industry
There are specific skills and qualities that could help professionals looking to succeed in this fast-moving cannabis industry:
- Adaptability: The cannabis industry is fast-moving, both in terms of regulation and innovating new techniques. Professionals have to be able to adapt quickly and learn fast.
- Attention to detail: Most jobs within the cannabis industry require a high attention to detail. Whether managing compliance, cultivation, extract creation, or ensuring that only high-quality products leave the facility.
- Interpersonal skills: One has to deal with the customers, colleagues, and sometimes even business partners; therefore, communication and interpersonal skills are strong.
- Passion for cannabis: Professionals having interest and liking towards cannabis can help them stay self-motivated in work.
Breaking into the Cannabis Industry
If you want to get a foothold in the cannabis industry, here are some steps to help you get started:
- Researching the Industry: Know all the facets of the cannabis industry, from the science of a plant to legal and regulatory landscapes.
- Identify your niche: Think about the kind of skill base, interests, and experience which might be useful in various roles for the cannabis industry.
- Network: Join professional organizations, attend industry events, and meet people already working in the field.
- Get experience: Seek out internships, volunteer, and entry-level positions in your area of interest.
- Educate yourself: Stay up-to-date with industry happenings through news sources, attending conferences, and further education.
Cannabis Industry Resources
These are some helpful resources for those looking to learn more about careers within the cannabis industry.
- Cannabis Industry Association: National trade association representing the interests of the cannabis industry
- Leafly: Online resource for Cannabis Information and News including Job Listings
- Green Flower Media: Online education platform offering courses and certifications in various aspects of the Cannabis Industry
- Women Grow: Professional Network for women in the Cannabis Industry, offering Events, Education and Resources
- National Cannabis Industry Association: Industry association for cannabis businesses; works to reform federal policy
Conclusion
The Cannabis industry represents, for one seeking a dynamic and rewarding career, a vast array of opportunities. From hands-on roles in cultivation and processing to creative positions within marketing and branding, the ways to apply one’s skills and interests within this very fast-growing field are literally endless.
With more and more countries and states legalizing cannabis, this exponential growth in the industry can be expected to continue creating more jobs and opportunities well into the future. If any of this interests you and joining the latest industry is important to you, now is the time to learn about the many career paths available in this interesting world of cannabis.